Consumers Energy | Go Green 360
As a leader in the clean energy movement, Consumers Energy wanted to get the word out about a new plan that any one of their customers could join for free. By joining, they could save money on their monthly energy bills. At the same time, this movement would help Consumers Energy hit their clean energy goals. This spot helped regionalize the movement and used behavioral economics (social proof) to get customers involved.
Below are the supporting OOH, print, web, digital and mail components.
Created for Jacobs & Clevenger
