CONTENT DIRECTOR
TVG-Medulla, LLC — Dec 2021 – Feb 2022
Healthcare Company
TVG-Medulla, LLC — Dec 2021 – Feb 2022
Healthcare Company
Responsible for creating scroll-stopping, relevant content to support the company’s two brands. Led creative concepting, and approved all copy and design for websites, email marketing, social media (paid/organic), video, outdoor, print, SEO, SEM, and patient/doctor communications.
• Oversaw creative development for both Chiro One and MyoCore brands, including social posts, blogs, newsletters, and patient acquisition and retention campaigns
• Interfaced with creative, art, and technical leads to create innovative and strategic digital, social, and mobile communications for Chiro One and MyoCore
• Launched migration of private clinics to the Chiro One brand and led the creative development of all migration materials to the new platform including digital promotions, emails, patient announcements, giveaways, banners, posters, and videos
• Helped create campaigns designed to recruit new doctors
Clients: Chiro One, MyoCore, Medulla
CREATIVE DIRECTOR AND HEAD OF COPY
Jacobs & Clevenger (J&C) — Sep 2015 – Dec 2021
Direct Response Agency
Jacobs & Clevenger (J&C) — Sep 2015 – Dec 2021
Direct Response Agency
Creative director at the agency renowned for its expertise in direct response marketing. Responsible for managing and directing in-house and freelance writers and reviewing direct marketing, loyalty, customer acquisition, retention, and winback campaigns.
• Oversaw creative development for Fifth Third Bank, The Hartford, Humana, PG&E, Serta, Jack Henry, Consumers Energy, Allstate, and HERE Technologies • Wrote copy for print, social, mobile, and digital channels; elements included websites, microsites, landing pages, emails, banner ads, social posts, direct mail, print ads, and videos and out-of-home
• Managed a six-person creative team, including Associate Creative Directors, Copywriters, Art Directors, Proofreaders, Videographers, and Programmers
• Concepted with art directors to create print ads, DM, collateral, and video scripts for Consumers Energy, Jack Henry, and Church Mutual
• Collaborated with strategy team to develop progressive creative solutions and new business pitches • Worked closely with account team to deliver on-strategy, on-budget, and on-time creative
• Created compelling concepts for consumer acquisition, retention, win-back, cross/up-sell, and loyalty programs
• Grew the Church Mutual Insurance business from a single project to a $250K retainer account • Wrote and helped develop the highest responding direct mail package (in 2021) out of all agency partners for Humana
• Won several first place Tempo Awards (CADM), including Best Copywriting - Craft for Serta
• Led new business efforts and pitches • Helped win the Merrick Bank, IGS Energy, and Fundbox accounts
Clients: Allstate, Serta, Humana Peepers, Merrick Bank, PG&E, Jack Henry & Associates, Zelle
CREATIVE LEAD/COPYWRITER
Inadco, USA — Sep 2007 – Jul 2015
Digital Agency
Inadco, USA — Sep 2007 – Jul 2015
Digital Agency
Senior DR writer. Used my conceptual and direct response writing skills to create high-converting digital, paid, and organic search and social and direct mail campaigns. Wrote and produced several client campaigns that indexed well over 100.
• Developed various online and mobile advertising campaigns for dozens of blue-chip advertisers • Wrote blogs, social media posts, landing pages, web pages splash pages and display ads
• Designed highly responsive form ads for major advertisers including Twitter, Google, LinkedIn, Miller Lite, Mini Cooper, Toyota, Cricket Wireless, Yahoo!, Facebook, Coca-Cola, H&M, Jaguar, Tide, Home Depot, Oreo, Hollister, Guess, Kohl's, Sea-doo
• Partnered with the client service team to research and craft, clear informative creative briefs
• Collaborated with the programming team to code and build form ads in standard IAB sizes • Helped ensure strategic and creative excellence across all programs and executions • Hired, coached, and mentored copywriters and art directors; helped sharpen their skills and enhance their careers
• Teamed up with traffic manager to identify, facilitate and resolve resource and scheduling needs
Clients: Twitter, Google, LinkedIn, Miller Lite, Mini Cooper, Toyota, Victoria’s Secret, Yahoo!, Facebook, Coca-Cola, H&M, Jaguar, Tide, Home Depot, Oreo, Hollister, Guess, Kohl's, Sead-oo
COPY SUPERVISOR
TransUnion — Dec 2005 – Sep 2007
Credit Bureau
TransUnion — Dec 2005 – Sep 2007
Credit Bureau
Ran the in-house creative team. Managed a staff of 11 direct reports and 7-10 freelance copywriters and art directors. The team produced print, direct mail, banner ads, landing pages, customer communications, emails, blogs, and newsletters.
• Oversaw creative development for the entire TrueCredit relationship, including direct, digital, and mobile for B2B/B2C, consumer loyalty, and acquisition campaigns
• Interfaced with creative, development, and technical leads to create innovative and strategic digital, social and mobile communications for TrueCredit
• Launched national Diners Club Mastercard and led the creative development of all migration materials to the new platform including trade show, radio, billboards, booth signage, digital promotions, promotional giveaways, banners, posters, bus wraps, and videos
• Led teams of copywriters and art directors and helped them elevate their creative concepts • Mentored writers to help them find the correct voice for the target audience
• Edited copy to improve clarity and readability and increase creative quality
• Hired, reviewed, and guided junior writers, interns, and freelancers
Clients: TransUnion, TrueCredit, Zendough, Diners Club, BofA, Chase, BMO Harris
EDUCATION
NORTHWESTERN UNIVERSITY • EVANSTON, IL
MASTER OF SCIENCE
Integrated Marketing Communication
ST. NORBERT COLLEGE • DE PERE, WI
BACHELOR OF ARTS
Organizational Communications
Minor in English
MASTER OF SCIENCE
Integrated Marketing Communication
ST. NORBERT COLLEGE • DE PERE, WI
BACHELOR OF ARTS
Organizational Communications
Minor in English
HIGHLIGHTS
CHICAGO ASSOCIATION OF DIRECT MARKETERS (CADM)
TEMPO AWARDS
First Place - Copywriting Craft
First Place - Radio Script
First Place - Video Script
23 Tempos Awards 2015-2020
CADM
Instructor, Creative Basics Course
TEMPO AWARDS
First Place - Copywriting Craft
First Place - Radio Script
First Place - Video Script
23 Tempos Awards 2015-2020
CADM
Instructor, Creative Basics Course
CADM
Judge, Tempo Awards
Judge, Tempo Awards
ASSOCIATION OF NATIONAL ADVERTISERS (ANA)
INTERNATIONAL ECHO AWARDS
Judge
INTERNATIONAL ECHO AWARDS
Judge
GUEST LECTURER
LOYOLA UNIVERSITY
Principles of Advertising class
GUEST LECTURER
DE PAUL UNIVERSITY
Continuing Professional Education Program
AUTHOR, BUDDY THE BUS
Early readers book series and iPhone App
Featured on Apple website
Used in nationwide broadcast campaign and in-store promotion
LOYOLA UNIVERSITY
Principles of Advertising class
GUEST LECTURER
DE PAUL UNIVERSITY
Continuing Professional Education Program
AUTHOR, BUDDY THE BUS
Early readers book series and iPhone App
Featured on Apple website
Used in nationwide broadcast campaign and in-store promotion
LINKS
WEBSITE brianjonescreative.com
LINKEDIN linkedin.com/in/brianpatrickjones
PORTFOLIO behance.net/brianpatrickjones
BOOK amazon.com/Buddy-Bus-Brian-Jones/dp/0615252591
TWITTER twitter.com/black71
FACEBOOK facebook.com/BrianPatrickJones
INSTAGRAM instagram.com/brianjones2994/
PASSION jonesphotostudios.com
LINKEDIN linkedin.com/in/brianpatrickjones
PORTFOLIO behance.net/brianpatrickjones
BOOK amazon.com/Buddy-Bus-Brian-Jones/dp/0615252591
TWITTER twitter.com/black71
FACEBOOK facebook.com/BrianPatrickJones
INSTAGRAM instagram.com/brianjones2994/
PASSION jonesphotostudios.com