RÉSUMÉ

EXPERIENCE

Managing Director | Jacobs & Clevenger (J&C) | January 2022 – Present · Chicago, IL

Lead agency operations, client relationships, and creative strategy for a premier Chicago-based direct marketing agency serving major financial services and insurance brands including Humana, Allstate, The Hartford, AARP, Physicians Mutual, and Mutual of Omaha.

Oversee integrated campaigns spanning direct mail, email, analytics, and targeted digital, consistently delivering measurable performance improvements for clients.

Drive new business development and agency growth, positioning J&C as a top-ranked agency on Clutch and Built In with over 100 national and international creative awards.

Acting Managing Director | Jacobs & Clevenger (J&C) | October 2020 – December 2021 · Chicago, IL

Stepped into agency leadership during organizational transition, maintaining client relationships and creative output at full capacity.

Managed cross-functional teams across copy, design, strategy, and account management.

Creative Director & Head of Copy | Jacobs & Clevenger (J&C) | September 2015 – October 2020 · Chicago, IL

Led all creative and copy output for the agency, establishing brand voice standards and direct response best practices across client portfolios.

Mentored and developed copywriters and creatives, building a culture of craft and accountability.

Earned industry recognition including Best Copywriting – Craft and Best :30 Radio Script awards.

Creative Lead | Inadco, Inc. | September 2007 – July 2015 Palo Alto, CA

Led creative strategy and execution for a performance marketing technology company, developing direct response campaigns across digital and offline channels.

Partnered with data and analytics teams to optimize creative for acquisition and conversion, driving measurable ROI for national brand clients.

Managed creative team through rapid company growth over nearly eight years.

Executive Creative Director | TransUnion Interactive |
December 2005 – September 2007 · Chicago, IL

Served as top creative executive for TransUnion's consumer-facing interactive division, overseeing brand, creative strategy, and campaign development.

Led creative teams across digital, direct mail, and integrated marketing channels.

Creative Director | Douglas-Danielle (acquired by TransUnion 2005) | Dec 1999 – May 2005 · Chicago, IL

Directed all creative output for a Chicago direct marketing agency, building integrated campaign capabilities across print, direct mail, and emerging digital channels.

Agency acquired by TransUnion in 2005, leading to promotion to Executive Creative Director.

Senior Copywriter | TARGETCOM | May 1996 – December 1999 · Chicago, IL

Developed direct response copy for a range of national clients across direct mail, print, and broadcast channels.

Recognized for radio copywriting excellence with industry award for Best :30 Radio Script.

EDUCATION
Master of Science, Integrated Marketing Communications
Northwestern University | 2014 – 2016

Bachelor of Arts, Organizational Communications & English
St. Norbert College

CERTIFICATIONS & CREDENTIALS
●      Content Strategy for Marketing Professionals
●      Programming in HTML5 with JavaScript and CSS3
●      Google Ads (formerly Google AdWords)
●      Content Strategy for Professionals

CORE COMPETENCIES
Direct Marketing  |  Creative Direction  |  Copywriting
Content Strategy  |  Brand Voice  |  Direct Mail  |  Email Marketing  |
Digital Advertising  |  Analytics  |  CRM  |  Agency Leadership  |  Business Development  |  Team Building

AWARDS & RECOGNITION
●      2022 Susan Kryl Silver Marketer of the Year
●      Best Copywriting – Craft (industry award)
●      Best :30 Radio Script (industry award)

HIGHLIGHTS

CHICAGO ASSOCIATION OF DIRECT MARKETERS (CADM)
TEMPO AWARDS
First Place - Copywriting Craft
First Place - Radio Script
First Place - Video Script
23 Tempos Awards 2015-2020

CADM
Instructor, Creative Basics Course

CADM
Judge, Tempo Awards

ASSOCIATION OF NATIONAL ADVERTISERS (ANA)
INTERNATIONAL ECHO AWARDS
Judge

GUEST LECTURER
LOYOLA UNIVERSITY
Principles of Advertising class

GUEST LECTURER
DE PAUL UNIVERSITY
Continuing Professional Education Program

AUTHOR, BUDDY THE BUS
●      Early readers book series and iPhone App
●      Featured on Apple website
●      Used in nationwide broadcast campaign and in-store promotion

LINKS

WEBSITE brianjonescreative.com
LINKEDIN linkedin.com/in/brianpatrickjones
PORTFOLIO behance.net/brianpatrickjones
BOOK amazon.com/Buddy-Bus-Brian-Jones/dp/0615252591
TWITTER twitter.com/black71
FACEBOOK facebook.com/BrianPatrickJones
INSTAGRAM instagram.com/brianpjonesphotography/
PASSION jonesphotostudios.com

↑Back to Top