Humana | Direct Mail/Email Campaign
Reaching the Medicare-eligible population is one thing. Connecting with them and getting them to respond is another. An added degree of difficulty here was that, although this was a prospect mailing, we were also trying to appeal to veterans who were turning 65. That would make the co-branded package even more effective. In the end, this campaign contained the right balance of factual Medicare information, emotion and readability. It performed well beyond the stated KPIs. Email was used to support three different direct mail drops.
Reaching the Medicare-eligible population is one thing. Connecting with them and getting them to respond is another. An added degree of difficulty here was that, although this was a prospect mailing, we were also trying to appeal to veterans who were turning 65. That would make the co-branded package even more effective. In the end, this campaign contained the right balance of factual Medicare information, emotion and readability. It performed well beyond the stated KPIs. Email was used to support three different direct mail drops.
Created for Jacobs & Clevenger