Fifth Third Bank | Direct Mail Package
To market its Platinum MasterCard, Fifth Third needed a direct mail package that would not only get opened, but also read. The answer was a clean, no-nonsense approach that got down to business quickly. By stating the offer and spelling out the key benefits in just a few seconds, this package hit the mark with folks who were in the market for a new card. The package remained their control for over a year.
Created for TransUnion Interactive